It’s become a cliché that interest in classical music is declining. The truth is a bit more nuanced, and points to some strategies for reversing the perceived decline.
First, the true part. It is a fact that audiences for live classical performances are declining. According to data from the National Endowment for the Arts, the percentage of U.S. adults attending live classical performances dropped from around 8.6 percent to 4.6 percent between 2017 and 2022, the last year for which data is available. This represents an acceleration of a trend that’s been evident since the early 2000’s.
Also true: Sales of physical media (CDs and vinyl) for classical music have dropped sharply over the last 20 years. Classical market share in the U.S. and U.K. is currently around 1 percent of total music sales. Classical music sales have been declining as a percentage of total sales for decades. In the 1950s and early 1960s, they were as high as 5 percent of total sales.
I got interested in classical music just as this long decline was starting. My introduction was via radio. In the early 1960s, before the age of FM radio, there were still AM stations that ran some classical programs.
One of my favorite things to do in my early teens was listen to my AM table radio as I lay in bed before sleep. Usually, I listened to the local top hit station, but one evening, I decided to go exploring up and down the dial. At that time, many AM stations had a great broadcast range at night. I happened upon a station that had a classical program around 9 pm every night—WRVA in Richmond, VA. I settled in and had no desire to go back to my pop station. Eventually, I gave up on pop radio entirely and spent my late evenings searching for classical programs.
Particularly memorable were performances I heard over static-filled airwaves from WQXR in New York, and stations in Cincinnati and Louisville, Kentucky. It was only later that I began collecting records, inspired by a friend whose father had an extensive classical collection.
There are a number of reasons for the decline in the interest in classical music. The rise of social media, which encourages short attention spans, is cited as one major culprit. The decline in music education in K-12 schools has lessened students’ exposure to classical music, with implications for their later musical interests. Moreover, the introduction, beginning in the 1990s, of digital music and streaming services has led to a decline in sales of physical media in all genres of music, not just classical.
But the advent of streaming services also offers some good news: Surveys done by industry groups indicate that, measured by total listener volume, classical music is a top genre globally. According to a 2023 report by MIDiA Research, the classical music streaming market grew by 24 percent in just a few years. Services like Spotify, Apple Music, and Amazon Music offer large libraries of classical compositions and make it easy to create playlists and find congenial favorites. You Tube has become a major platform for long-form classical concerts. The increased accessibility of classical music has led people to listen for relaxation, increased focus or as background music during work.
While the demise of classical music has been greatly exaggerated, there is still cause for concern, particularly in the U.S., where the drop in attendance at classical concerts is causing a financial crisis for many orchestras around the country. Here in Boston, the steep drop in ticket sales for live concerts, which have not recovered after the Covid epidemic, has been cited as a major reason for the fiscal challenges the Boston Symphony is facing.
These challenges played a major role in the recent decision not to renew the contract of music director Andris Nelsons. He was criticized, among other things, for having so many commitments worldwide that he had little time to contribute to the fundraising efforts in Boston. Unfortunately for the Boston Symphony management, Nelsons was popular with audiences, and this decision is widely regarded as a setback that will make it even harder for the orchestra to overcome its financial challenges.
How can the decline in classical audiences be reversed? Here is where the trend of more classical listeners turning to streaming services may help. The increased popularity of classical music accessed online is undoubtedly creating a greater potential audience for live classical performances. The classical music world is beginning to adopt strategies to capitalize on this interest.
Studies show that classical audiences tend to skew older, with more than 75 percent of attendees aged 41 or older, and less than 10 percent under the age of 31. To attract younger audiences, orchestras are diversifying their programming by incorporating popular film scores, video game music and cross-genre collaborations. A showing of the film Amadeus a few years ago, with live accompaniment by Boston’s Handel and Haydn Society, leaps to mind.
In addition, many ensembles are developing community engagement programs to introduce classical music to new audiences. School programs, community concerts and public events help to counter the elitist image of classical music and foster a sense of community around it, encouraging new interest.
In a recent article on the declining classical audience in the Boston area, the Boston Globe’s classical music critic, A. Z. Madonna, noted that local ensembles are exploring new ways to market classical performances and experimenting with new venues and performance formats. These strategies are undoubtedly being replicated elsewhere.
All is not lost. In fact, things are looking up.









This is my first blog about retirement since signing off at Olin College on January 1. I am glad to report that all is going well. I have overcome many difficulties: I have adjusted to sleeping longer, having more time to myself and doing without daily pressures to get a lot of things done.